Most businesses do not have a lead problem. They have a what happens next problem.
Powell Content Studio builds the part almost nobody builds. The campaign that creates the inquiry, the system that answers it in seconds, the follow up that keeps working while you are on a job, and the site that gets you recommended when someone asks an AI who to call.
Six questions and two numbers. Nothing is sent anywhere and there is no form in the way.
Marketing creates the opportunity. Something has to catch it.
Almost every agency in this market sells the first half. They will build you a campaign, hand you a report, and leave the part that decides whether any of it earns you money sitting on your desk.
The inquiry arrives at 7:40 on a Saturday. It goes to voicemail. It gets typed into a spreadsheet on Monday. Nobody chases it on Thursday. Six weeks later somebody else closes it. None of that is a marketing failure, and no amount of better creative fixes it.
That is the work Powell Content Studio does. We build the answering, the routing, the chasing, and the finding, and we run the campaigns too, so the two halves are actually built to fit each other.
- The call comes in when nobody is free to take it
- The lead lands somewhere nothing is watching
- Follow up depends on a person remembering
- The same information gets typed into two systems
- An AI assistant recommends a competitor instead
Seven things, each one a finished product.
Nothing here is a retainer with a vague scope. Each of these has a defined deliverable, a price or a quoting basis, and a page that tells you exactly what happens.
AI Efficiency Audit
Where the time goes, what it costs, and what to build first.
From $3,500How it worksAI Operations System
A self running system, built once, for the work nobody should be doing by hand.
$5,900How it worksAI Workforce
Not a tool. A seat. Priced against what the role actually costs you.
Setup from $4,900 plus from $1,500 a monthHow it worksAI Receptionist
The call at 7:40 on a Saturday decides who gets the job.
$485 setup, then $397 a monthHow it worksFound by AI
Your next customer may never open Google. Be the answer they get instead.
$500 one time, then $99 a monthHow it worksLead generation and follow up
Campaigns are the easy half. What happens in the next five minutes is the half that pays.
Quoted per engagementHow it worksContent and creative
The work that makes everything else believable.
Quoted per engagementHow it worksFind out which part is costing you.
This is the short version of the audit PCS sells. Answer six questions and give it two numbers, and it will name your weakest link, do the arithmetic on your own figures, and point at the one thing worth fixing first. It runs entirely in your browser.
What clients actually say.
It is not about the number of leads, it is about the quality, and that is where this stands out. One lead alone has already paid for all of my advertising for the next two years. That kind of return says everything.
I was introduced to Shawn Nardella of Powell Content Studio several months ago. His social media knowledge and insight are beyond reproach. As a novice, he provided sound guidance and a strategy to announce our new business to the world. The material, timing and messaging are on point and effectively drive traffic to our website, which creates clients and ultimately leads to closings.
Both quotes are real and unedited except for the removal of a partner program name. Clients are named by first name and last initial because they gave a testimonial to a business, not permission to be advertising.
Businesses where one missed call is real money.
Real estate teams, mortgage professionals, title agencies, and local service businesses. The common shape is a business where inquiries arrive unpredictably, the person who should answer is usually mid job, and a single lost lead is worth more than a month of software.
- Real estate teams and brokerages
- Mortgage professionals and lenders
- Title and settlement agencies
- Home service and trade businesses
- Medical, dental and aesthetic practices
- Professional services firms
We run our own businesses on this, not just other people's.
These are brands Shawn owns or co-owns, across fitness, resale, guitars, laboratory supply and consumer health. Powell Content Studio does the marketing, the content and the systems for every one of them.
That matters for a reason beyond looking busy. An agency that has never had to live with its own follow up sequence, its own missed calls, or its own inventory going stale is guessing about the parts that hurt. These are where the systems get tested before a client pays for them.
Said plainly, because the last version of this page did not. These are not clients. They are businesses in the same ownership as the studio, shown here as work rather than as a customer list.
Where our clients hang their license.
These are the brokerages and lender organizations behind the agents and loan officers who work with Powell Content Studio, across Ohio and West Virginia. Some are clients of the studio directly. Most are simply where an individual client holds a license. None of them endorse Powell Content Studio, and nothing here is meant to imply a relationship with the firm itself. The names are set as plain type rather than as anyone else's logo.
The questions people ask first.
What does Powell Content Studio do?
Powell Content Studio is a content, marketing, and AI infrastructure studio in Powell, Ohio. It builds and runs four things for service businesses: lead generation campaigns, the follow up systems that catch what those campaigns produce, AI systems that take repetitive work off a team, and the websites and content that make the rest of it credible. The common thread is that PCS builds the machinery, not just the marketing.
Who owns Powell Content Studio?
Shawn Nardella owns Powell Content Studio outright and leads the studio. He is the person you meet, the person who scopes the work, and the person who answers the phone.
What areas does Powell Content Studio serve?
Most clients are in Central Ohio, including Powell, Columbus, Dublin, Delaware, Westerville, Lewis Center, New Albany, and Worthington. Work that does not need someone on site is delivered remotely, and PCS runs campaigns for clients in other states.
What does it cost to work with Powell Content Studio?
The productized services carry published prices. An AI Efficiency Audit starts at $3,500. An AI Operations System is $5,900 as a one time build. An AI Receptionist is $485 to set up and $397 a month. Found by AI is $500 once and $99 a month. Campaign and content engagements are quoted, because the scope genuinely varies. Every price on this site is on the pricing page.
Do you charge a percentage of ad spend?
No. Ad spend is paid directly to the advertising platform by the client, and Powell Content Studio takes none of it. What you pay PCS is for building and running the work, which means there is no incentive to talk anyone into a bigger budget.
Tell us what is not working.
A twenty minute conversation, not a proposal. If PCS is not the right answer we will say so and point you somewhere better.