Dentist Local Growth Playbook — GBP + Reels
Playbook example (not a client case). How we’d drive new-patient calls & bookings for Dentists.
Google Business Profile Local SEO Reels & reviews Bookings
Objectives
- Get into the local “map pack” and convert profile views into calls/appointments.
- Show social proof (reviews + short video) to reduce patient anxiety.
What we do
- GBP optimization: services, photos, weekly posts, Q&A, products.
- Local SEO: service pages (e.g., whitening, implants), schema, internal linking.
- Reviews engine: compliant request flows; showcase best reviews as chips.
- Reels cadence: patient-friendly explainers; operator shots; smile before/after.
- Booking flow: single, fast path with insurance/cost FAQs.
Results we target (ranges)
- GBP views & actions: +40–120% in 60–90 days.
- Calls/appointments from organic: +15–30%.
- Ranking lift for priority terms: incremental movement toward top-3 map pack.
Map Pack Reviews Service Pages Short-form
Example scope
- Essential Plan + Local SEO add-on (GBP + service pages + reviews workflow).
- First assets live in 7–14 days.