Dentist Local Growth Playbook — GBP + Reels

Playbook example (not a client case). How we’d drive new-patient calls & bookings for Dentists.

Google Business Profile Local SEO Reels & reviews Bookings

Objectives

  • Get into the local “map pack” and convert profile views into calls/appointments.
  • Show social proof (reviews + short video) to reduce patient anxiety.

What we do

  • GBP optimization: services, photos, weekly posts, Q&A, products.
  • Local SEO: service pages (e.g., whitening, implants), schema, internal linking.
  • Reviews engine: compliant request flows; showcase best reviews as chips.
  • Reels cadence: patient-friendly explainers; operator shots; smile before/after.
  • Booking flow: single, fast path with insurance/cost FAQs.

Results we target (ranges)

  • GBP views & actions: +40–120% in 60–90 days.
  • Calls/appointments from organic: +15–30%.
  • Ranking lift for priority terms: incremental movement toward top-3 map pack.
Map Pack Reviews Service Pages Short-form

Example scope

  • Essential Plan + Local SEO add-on (GBP + service pages + reviews workflow).
  • First assets live in 7–14 days.

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