Gut Check Plus — Brand & DTC Launch

Full-stack launch from brand naming to paid growth, including a celebrity partnership and a scalable Shopify funnel.

Context

Build a credible, consumer-ready gut health brand from the ground up—fast. Objectives included: name and identity, packaging, compliant DTC site, paid acquisition engine, and an attention-grabbing partner strategy.

What we did

• Brand foundation: name, logo system, packaging, tone & messaging.
• Shopify build: Dawn-based storefront, offers/tiers, policy/legal, checkout optimization.
• Content & social: Instagram & Facebook channels, reels/caption system, micro-proof cadence.
• Paid growth: campaign structure, creative testing, retargeting, and offer sequencing.
• Partnerships: negotiated & coordinated a high-profile celebrity endorsement; aligned landing pages, tracking, and promo ops.

Highlights

• Concept → live DTC store in a compressed timeline with compliant flows.
• Packaged offer architecture (single test + membership options) to increase LTV.
• Performance workflow for reels (hooks, captions, hashtags) and iterative ad creative.
• Cross-channel coordination for celebrity launch assets and measurement.

Selected outcomes

• Brand system and packaging shipped; cohesive look across site and social.
• Acquisition engine running across TOF + RMK with creative testing baked in.
• Celebrity partner activation executed with aligned landing pages and tracking.

Stack & scope

• Platform: Shopify (Dawn)
• Channels: Instagram, Facebook (organic + paid), email capture
• Ops: asset pipeline, offer tests, promo calendars

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