Med-Spa Growth Playbook — UGC Reels → Consults

Playbook example (not a client case). Here’s how we drive consults for a Med-Spa.

UGC Reels engine Hook testing Consult funnel Retargeting

Objectives

  • Increase consult requests with short-form video that showcases treatments & outcomes.
  • Build a predictable content→consult engine within 60 days.

What we’d do

  • UGC pipeline: 3–4 creators monthly; Reel-a-Week cadence; tone & compliance guardrails.
  • Hook testing: 6 hooks in weeks 1–2; keep top performers; refresh monthly.
  • Landing flow: concise treatment pages with before/afters, FAQs, and low-friction consult form.
  • Retargeting: 30-day video viewers → consult booking; calendar incentives when appropriate.
  • Offer frameworks: seasonal promos with proof (testimonial clips, mini case stats).

Results we’d target (ranges)

  • CTR improvement vs. baseline creative: +120–300%.
  • Consult requests MoM: +15–30% after month 1.
  • Cost per consult: −15–35% with creative iteration + retargeting.
Reel-a-Week Before/after proof Consult CTA 30-day RMK

Example scope

  • Essential Plan + Reel-a-Week add-on; landing template; retargeting setup.
  • Assets ship in 7–14 days from kickoff.

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