Trax Lab Systems — B2B Growth & Ops Spine

Full-stack engagement for a laboratory services brand: identity, website, paid + LinkedIn, sales ops, and vendor management.

Context

Trax Lab Systems provides lab equipment/services to enterprise buyers. The job: establish a credible brand, stand up the web stack, generate B2B demand (LinkedIn + Google), and install the revenue & ops backbone (invoicing, vendor payments, and sales process).

What we did

• Brand & identity: created the Trax logo and visual system; clarified positioning & messaging.
• Website: built and now manage the site (content, offers, lead forms, analytics).
• Demand gen: LinkedIn outreach/ads and Google campaigns targeting ICP queries.
• Sales strategy: lead routing, pipeline stages, proposal templates, follow-up cadences.
• Finance & ops: invoicing, vendor/contractor payments, and monthly cost control.

Highlights

• Single point of accountability across brand, demand, and operations.
• ICP-aligned content & offers to qualify enterprise buyers early.
• Pragmatic paid mix (LinkedIn + Google) with creative testing & retargeting.
• Clean admin spine: invoicing, payables, and vendor coordination.

Selected outcomes

• Consistent inbound lead flow from LinkedIn/Google aligned to enterprise intent.
• Shorter quote turnaround via templates and tighter vendor coordination.
• Clear visibility on costs and cash flow.

Stack & scope

• Platform: Website (Shopify or custom), analytics, CRM/lightweight pipeline
• Channels: LinkedIn (organic + paid), Google Ads, email capture
• Ops: invoicing, payables, contractor management, monthly reporting

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